When I began transitioning into wedding and portrait photography I did some studying. I looked at what others in my market were offering, and what seemed to work for them. And I went to more than a couple of classes and seminars.
The reason for my research was twofold: I didn’t exactly know where to place myself in the pricing spectrum (and that range is incredibly wide), and I wanted to see how I could differentiate myself from the rest of the pack. What I stumbled on while poking around made obvious what I needed to do to be different for my clients.
Where some will say “I don’t,” or “I won’t,” I instead will say “I do!”
I’ve never believed that one should elevate themselves through the criticism of others, so I’ll skip detailing the kinds of things I witnessed said or done. Instead, I guess I’d prefer to say what it is…I do.
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